Vancouver, BC, May 4th, 2007 – HealthPricer.com, a leader in comparison shopping for consumer healthcare products, today announces that Steve Kennedy, VP, Business Planning at DDB Canada, has joined the HealthPricer Interactive Advisory Board. Mr. Kennedy is a recognized marketing strategist and senior advertising practitioner. He will be providing his branding and marketing expertise to the company.
“We’re thrilled to have Steve join our Advisory Board,” comments Michael I. Brown, President and CEO of HealthPricer Interactive. “We’re already benefiting from his marketing knowledge and will continue to lean on him for advice on our branding and messaging going forward.”
Previous to his current position at DDB Canada, Mr. Kennedy served as Director of Client Services at Grey Worldwide Northwest, in Vancouver. He’s also held a senior marketing position with LifeScan Canada, a Johnson & Johnson company specializing in consumer diagnostic products.
“I believe HealthPricer is responding to the growing need for consumer access to responsible merchants and safe healthcare products online,” comments Steve Kennedy. “A key success so far has been awareness building and HealthPricer is now reaching a point at which they’re building a great reputation among online consumers. I’ll be working with the team to continue to build on the marketing strategies for continued growth.”
About HealthPricer Interactive
HealthPricer Interactive Limited is a leader in online comparison shopping for consumer healthcare products and changes the way business is done online in favour of the consumer. Led by a team of e-commerce professionals, the Company has applied its proprietary technologies to meet the needs of North American consumers looking for easy access to a choice of products and merchants online. Covering 225,000 products from 88 merchants, HealthPricer is the most convenient way for consumers to search for and perform side-by-side price comparison of healthcare products based on price, brand and other health related attributes.