VANCOUVER, May 8 /CNW/ – HealthPricer.com, a leader in comparison shopping for consumer healthcare products, today announced that in April 2007 it generated 253,938 visitors compared to 182,522 in March 2007, of which organic traffic accounted for 38.3% of total visitors in April compared to 27.3% of total visitors in March. The Company’s organic traffic doubled to 97,245 visitors to April, from 48,623 visitors in March.
The Company’s revenue remained flat this month over last due to some downtime resulting from planned backend changes. Revenues for April were approximately $73,000, compared to $74,000 in March 2007.
“During April we focused on increasing our unique visitors through paid search, however our big win for the month came through work we have been doing to optimize organic traffic. The optimization and backend work caused an expected, temporary slowdown in revenues, but making that 75,000 unique visitor leap in the space of a month is huge and sets the stage for increased revenue growth in the current and future months,” comments Michael I. Brown, President and CEO of HealthPricer Interactive. “Increased traffic brings increased business activity, followed by revenue growth. In early May we are already starting to see a strong improvement in product conversions and commissions paid to HealthPricer.”
About HealthPricer Interactive
HealthPricer Interactive Limited is a leader in online comparison shopping for consumer healthcare products and changes the way business is done online in favour of the consumer. Led by a team of e-commerce professionals, the Company has applied its proprietary technologies to meet the needs of North American consumers looking for easy access to a choice of products and merchants online. Covering 163,000 products from more than 80 merchants, HealthPricer.com is the most convenient way for consumers to search for and perform side-by-side price comparison of healthcare products based on price, brand and other health related attributes. www.healthpricer.com.