VANCOUVER, Sept. 20 /CNW/ –, a leader in comparison shopping for consumer healthcare products, today announced that it has received the Outstanding Website WebAward in the Healthcare Industry category. In its 11th year, the WebAwards is the premier annual website award competition that names the best Websites in 96 different industries while setting the standard of excellence for all website development. The awards are organized by the Web Marketing Association. Three or more expert judges score each entry in seven different categories assigning scores between 0 and 10 for each one, earning entrants a maximum overall score of 70 points. Entrants with overall scores of 60 or greater receive the Outstanding Website WebAward, and those above the industry average but below 60 points, receive the Standard of Excellence WebAward.

HealthPricer’s overall score was 62.5, which details as follows:

Innovation: HealthPricer scored 10, WebAward average is 6.9, and
Healthcare industry average is 6.3

Technology: HealthPricer scored 9.5, WebAward average is 7.1 and
Healthcare industry average is 6.5

Copywriting: HealthPricer scored 9.5, WebAward average is 7.6 and
Healthcare industry average is 7.4

Ease of use: HealthPricer scored 9.5, WebAward average is 7.5 and
Healthcare industry average is 7.4

Design: HealthPricer scored 8.5, WebAward average is 7.5 and Healthcare
industry average is 7.2

Content: HealthPricer scored 8.5, WebAward average is 7.8 and Healthcare
industry average is 7.8

Interactivity: HealthPricer scored 7.0, WebAward average is 7.2 and
Healthcare industry average is 6.8

Comments from the Judges about HealthPricer:

“Congratulations, one of the nicest (web sites) I’ve ever seen…!”

“Almost Web 2.0 in design. The functionality of the site is simple yet concise.”

“Receiving this award from our peers in the online marketing industry means a lot to us,” comments Michael I. Brown, President and CEO, HealthPricer Interactive. “This recognition validates that the features, techniques and functionality we’ve incorporated in our comparison shopping engine as truly leading-edge Web 2.0. We understand that people want to search for products on a level playing field and compare them by multiple parameters, be it price, merchant review, shipping costs, mail-in rebates or other search criteria. Building in this level of complex filtering in a simple manner is no easy task, so we are increasingly encouraged by how others are viewing HealthPricer. We believe that with HealthPricer we are establishing a new standard for comparison shopping, acting as a true advocate for the consumer.”

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its eleventh year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

About HealthPricer Interactive

HealthPricer Interactive Limited is a leader in online comparison shopping for consumer healthcare products and changes the way business is done online in favour of the consumer. Led by a team of e-commerce professionals, the Company has applied its proprietary technologies to meet the needs of North American consumers looking for easy access to a choice of products and merchants online. Covering over 225,000 products from more than 85 merchants, HealthPricer is the most convenient way for consumers to search for and perform side-by-side price comparison of healthcare products based on price, brand and other health related attributes.