Deal Expands the Product Search Engine’s Coverage of US Pharmacy products
Vancouver, BC, February 14th, 2008 – HealthPricer.com, a leader in online product search and comparison shopping for healthcare products, today announces the signing of drugstore.com, inc. (NASDAQ: DSCM), a leading online provider of health, beauty, vision, and pharmacy products, to its network of premium trusted online healthcare merchants.
The drugstore.com deal is the most significant US pharmacy agreement signed by HealthPricer allowing consumers to search www.healthpricer.com and health partner MarketPlaces for prescription drugs available from US online merchants.
“The fact of the matter is that many US consumers prefer to order from US pharmacies, so it`s only natural for us to expand our product search to accommodate this market,” says Michael I. Brown, President and CEO, HealthPricer Interactive. “Further, we have had requests from syndication partners for US-based pharmacy coverage. Adding drugstore.com to our merchant network is a real feather in our cap and we`re pleased to offer their brand and quality service to consumers.”
“HealthPricer provides consumers with one of the best online product search and comparison shopping experiences for prescription products. We expect this agreement will drive highly qualified traffic to our site and increase our conversion rates,” says Ron Kelly, VP Pharmacy Services, drugstore.com. “As HealthPricer expands its syndication network we expect to continue to reap the rewards of reaching millions of e-health consumers on a monthly basis.”
About HealthPricer Interactive
HealthPricer.com is a leader in vertical product search for consumer health and beauty products. Led by a team of e-commerce veterans, the company has created the search industry`s first normalized health Consumer Packaged Goods database. This database forms the foundation for its vertical product search engine and its comparison shopping sites: www.healthpricer.com and partner Marketplaces`, including marketplace.healthline.com and marketplace.healthcentral.com
Working with trusted online health merchants, HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. The HealthPricer search engine ensures hundreds of thousands of merchant offerings reflect the exact product names – connecting product browsing to buying in a more meaningful way.
Subsequently, the HealthPricer comparison shopping site is the most convenient way for consumers to search for and perform side-by-side comparisons of health and beauty products based on price, brand and other health-related attributes.
This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behaviour of millions of consumers using the HealthPricer search engine. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.