PALM DESERT, CA and VANCOUVER, BC, Jan. 28 /CNW/ –, a leader in online product search and comparison shopping for healthcare products, today unveils the industry’s first normalized health product and prescription drug database and search engine. This results in the most sophisticated business intelligence on health product consumer shopping behaviour that is saving consumers more money with their online purchases and increasing sales conversions for merchants, partners and advertisers.

Expedia for Health

“No other company has managed to normalize the names of health products online. The non-normalized experience means duplicate and mismatched comparison shopping search results that confuse online purchasers,” comments Michael I. Brown, president and CEO, HealthPricer Interactive. “Our aim is to be ‘Expedia for Health.’ We have applied our domain expertise in consumer health to create the industry’s first normalized health Consumer Packaged Goods database. This database is the base for our powerful search engine and comparison shopping sites at and health site partner MarketPlaces. On a daily basis we collect intelligence through tens of thousands of online health shoppers, which we share with our network of merchants, partners and advertisers to gain them insight that they can turn into increased sales conversions, improved content management and optimized ad placements.”

From the outset HealthPricer decided to work with trusted online health merchants offering prescription and OTC drugs, contact lenses, supplements and beauty products. In partnership with these merchants, HealthPricer regularly crawls and scrapes the product information from the majority of the merchant sites, in conjunction with data feeds, and using proprietary technologies forces all product data to conform to industry standard categorization and naming conventions. The result is the hundreds of thousands of merchant offerings reflect the exact product names – no duplications, wrong categorizations or misnaming of products.

This database forms the foundation to vertical product search and comparison shopping engines, and partner health site Marketplaces’, such as the one recently launched with HealthPricer developed the Customer Experience as a Service (CXaaS) platform to rapidly deploy Marketplaces for its partners. The platform allows HealthPricer to manage multiple partners from one set of code and to deploy them quickly – limiting integration efforts for partners and ensuring immediate revenues from product promotion and sales.

“The vertical search space is heating up and health ranks at the top of the vertical search category. HealthPricer is leading the way in online health product search,” comments Chris Shipley, executive producer of DEMO, where HealthPricer debuted its service today. “HealthPricer’s product database not only serves its own search engine site, but also the entire eco-system of stakeholders to drive benefits to consumers, merchants, partners and advertisers.”

Most Sophisticated Consumer Health Shopping Behavior Business Intelligence

With millions of accumulated visitors to the HealthPricer search engine, HealthPricer is collecting the most sophisticated business intelligence on consumer health shopping behaviour.

“We sit at the intersection where consumers, merchants, partners and advertisers converge. Our end-to-end tracking from the point of advertising and site entrance to the sales transaction on the merchant site is a powerful insight to more effective ways for manufacturers, merchants and health services to tie advertising to relevant search,” comments Gerd Zobel, senior vice president, product strategy and customer experience, HealthPricer Interactive. “Further, our partners can leverage this intelligence to customize product offers on their sites – taking a user-centric approach to merchandising within their MarketPlace.”

The normalized presentation of products, and the sophisticated business intelligence collected, results in the following benefits:

  • Consumers: recipients of better product deals and offerings as merchants and advertisers learn more about consumers’ collective shopping behaviour. This results in even greater savings (both time and money) from shopping online.
  • Merchants: the recipients of targeted visitors from health search engines, merchants gain highest conversion rates. In addition, the business intelligence allows merchants to further refine their product price points and offerings to increase product sales.
  • Partners: gain a critical differentiating factor in adding Commerce to sites already rich in health Content and Communications (the three Cs). In learning from the business intelligence, health partners can advance their health search content as it relates to products and subsequently increase conversion rates and revenues.
  • Advertisers: place highly targeted ads to an audience specifically searching for health information and products. With the business intelligence insight, advertisers gain further insight to health consumer shoppers – when and where to place ads for optimal results.

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for initial products from companies such as Palm, E(x)Trade, Handspring, TiVo, Skype,, U.S. Robotics, and WebEx, helping these companies secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new products, technologies and services from companies both new and established. For more information on the DEMO conferences, visit

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers network IT executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online communities (,,, and, and produces educational seminars and events worldwide. Network World’s portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities. Additionally, Network World is the event organizer of DEMO and DEMOfall, the leading events for new technology innovation.

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events, and research company. IDG’s online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at

All product and company names are trademarks of their respective companies.

About HealthPricer is a leader in vertical product search for consumer health and beauty products. Led by a team of e-commerce veterans, the company has created the search industry’s first normalized health Consumer Packaged Goods database. This database forms the foundation for its vertical product search engine and its comparison shopping sites: and partner Marketplaces.

Working with trusted online health merchants, HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. The HealthPricer search engine ensures hundreds of thousands of merchant offerings reflect the exact product names – connecting product browsing to buying in a more meaningful way.

Subsequently, the HealthPricer comparison shopping site is the most convenient way for consumers to search for and perform side-by-side comparisons of health and beauty products based on price, brand and other health-related attributes.

This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behaviour of millions of consumers using the HealthPricer search engine. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.