Vancouver, BC, November 13th, 2007 –, a leader in product search and comparison shopping for consumer healthcare products, today announced that it received its fourth award in as many months: the “Platinum” eHealthcare Leadership Award for Best Site Design in the Consumer HealthCare Product Sales category. Over 1,100 entries were received from a wide range of healthcare organizations, competing for awards in 17 categories.

This leading awards program recognizes the very best web sites of healthcare providers, health plans, healthcare associations, online health companies, pharmaceutical/medical equipment firms, suppliers, other healthcare organizations, and business improvement initiatives. These awards highlight the Internet’s role in achieving an organization’s business objectives.

Other international awards received by HealthPricer this Fall; 2007 W3 Award – Silver Winner by the International Academy of Visual Arts, Web Award 2007 – Outstanding Website by the Web Marketing Association and Spring/ Summer 2007 World Wide Web Health Awards – Bronze Medal Winner in Advertising/ Marketing Information.

“This Fall we have received significant awards from the online marketing world for HealthPricer. With this award we now have further validation from the online healthcare industry that we are presenting health product information in a comprehensive, meaningful and easily accessible fashion,” comments Michael I Brown, President and CEO of HealthPricer Interactive. “We are very pleased to receive the highest accolade for Best Site Design. What this essentially reinforces is that we are making great progress in executing our business plan and that others are already seeing us as a leader in online Healthcare Product Search and Comparison Shopping.”

About HealthPricer (

HealthPricer Interactive Limited (HPC) is a leader in vertical Product Search for consumer health and beauty products. Led by a team of e-commerce veterans, the company has created the search industry’s first normalized health Consumer Packaged Goods database. This database forms the underlying foundation for its award winning vertical product search and comparison shopping site: and partner MarketPlaces’.

Working with trusted online health merchants, HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. The HealthPricer search engine ensures hundreds of thousands of merchant offerings reflect the exact product names – connecting product browsing to buying in a more meaningful way.

Subsequently, the HealthPricer Comparison Shopping site is the most convenient way for consumers to search for and perform side-by-side comparisons of health and beauty products based on price, brand and other health-related attributes. HealthPricer counts recent accolades from top health and online marketing associations to its credit, including 2007 Outstanding Web Site Award, W3 Award, WWW Health Award 2007, Platinum eHealthcare Leadership Award and the AltSearchEngines Top 100.

This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behavior of millions of consumers using the HealthPricer search engine. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.