April 9th, 2008, Vancouver, B.C. and Mountain View, CA – HealthPricer.com a leader in online product search and comparison shopping for health and beauty products today announced the signing of an agreement with Kosmix to syndicate its healthcare product MarketPlace on Kosmix’s property www.righthealth.com, one of the top five leading online health information sites (Hitwise). The agreement combines one of the Web’s most visited health online sites, with over 9.9 million unique visitors a month (Quantcast) with the leading healthcare product database for shopping, allowing millions of users to connect with products related to their daily health.
Righthhealth.com is HealthPricer’s fourth and largest MarketPlace partner to date. RightHealth.com visitors will now have access to an online health marketplace consisting of a co-branded health product search and comparison shopping web site powered by HealthPricer. HealthPricer’s database contains more than 300,000 prescription, OTC, contact lens, supplement and beauty products from more than 100 trusted online merchants. RightHealth.com users will receive the most relevant healthcare product search results displayed as they browse or search through the wealth of health information on RightHealth.com. Through the RightHealth MarketPlace, powered by HealthPricer, these healthcare consumers will find the best products from the most trusted merchants, offering the best quality offers including price, handling and customer service.
“With RightHealth, our singular focus is to deliver to millions of consumers a valuable site for high quality information and content related to health and well being,” said Anand Rajaraman, co-founder of Kosmix. “The addition of HealthPricer’s MarketPlace gives our consumers the ability to not only find relevant information but to connect to products that are useful for their daily well being in one place.”
“Our Syndication Network of MarketPlace Partners is growing at a rapid pace and we are extremely pleased to partner with Kosmix’s RightHealth, our largest partner to date,” comments Michael I. Brown, President and CEO, HealthPricer Interactive. “This launch will significantly bolster the number of visitors to the MarketPlace and lead to increased revenue for our network of merchants, Kosmix and HealthPricer.”
Every organization has a home page on the Web, every person can have a Web home page, then why not every topic? Kosmix’s mission is to create the unofficial home page for every topic on the Web, giving consumers a starting point from which to explore and discover new content online.
The first of these sites is RightHealth.com, a consumer health site that gives users all of the relevant and timely information they need to learn more about their conditions. It offers factual information, latest news, videos, images and blogs giving users a 360 degree view of their symptoms from diabetes to the common cold. The site also has a trusted sources section that features expert opinions and research; and connects users to products they can purchase for their health. For more information, visit www.righthealth.com.
HealthPricer.com is a leader in vertical Product Search for consumer health and beauty products. Led by a team of e-commerce veterans, the company has created the search industry`s first normalized health Consumer Packaged Goods database. This database forms the underlying foundation for its award winning vertical product search and comparison shopping site: www.healthpricer.com and partner MarketPlaces.
Working with trusted online health merchants, HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. The HealthPricer search engine ensures hundreds of thousands of merchant offerings reflect the exact product names – connecting product browsing to buying in a more meaningful way.
Subsequently, the HealthPricer Comparison Shopping site is the most convenient way for consumers to search for and perform side-by-side comparisons of health and beauty products based on price, brand and other health-related attributes. HealthPricer counts recent accolades from top health and online marketing associations to its credit, including 2007 Outstanding Web Site Award, W3 Award, WWW Health Award 2007, Platinum eHealthcare Leadership Award and the AltSearchEngines Top 100.
This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behavior of millions of consumers using the HealthPricer search engine. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.