MarketPlace is the Leading Source for Health Care Product Content, Search and Comparison Shopping is partnering with the leading source for healthcare product content, search and comparison shopping: MarketPlace, powered by HealthPricer. In a dedicated comparison shopping area, and through contextual search, product ads and further navigation embedded within, millions of serious health users will now easily find products related to their health conditions and queries.

“We are constantly improving the health information that we provide our users. The partnership with HealthPricer’s MarketPlace, the leader in health product search, brings even more value and utility to as we continue to expand and better serve our users. MarketPlace’s sophisticated database and search capabilities make it extremely easy for users to find the exact product they are looking for,” said Ben Wolin, CEO and co-founder of Waterfront Media.

“We’re extremely pleased to be working with, the stickiest health site, and look forward to bringing our product services to its users,” commented Michael I. Brown, President and CEO, HealthPricer Interactive. is the fifth partner in as many months to join HealthPricer’s MarketPlace syndication network. With this deal, benefits by bringing new services to its users (health product information and shopping), increasing visitor retention, and creating a new revenue stream. The MarketPlace is expected to go live on June 1st, 2008.

“ will significantly bolster our MarketPlace impressions. With five partners on board, the MarketPlace will soon see millions of unique visitors every month and tens of millions of impressions. The benefits will be huge to users, Waterfront Media, our merchants, health and beauty product brands, and us,” continued Brown.

About Waterfront Media

Waterfront Media is the largest privately held online health company and operates Everyday Health, which attracts over 14 million unique users per month. Through its network of health, diet, fitness, and pregnancy Web sites, including its flagship, Waterfront Media enables consumers to live healthier lives every day.

Founded in 2002 by Ben Wolin (CEO) and Mike Keriakos (President), Waterfront Media provides online information, tools, and support to consumers via Everyday Health’s over 20 sites from the world’s most popular and trusted doctors and experts. Sites launched by Waterfront Media include,, based on the bestselling series of What To Expect pregnancy and parenting books by Heidi Murkoff, Fit Forever with Denise Austin, Jillian Michaels Online, and the South Beach Diet (the bestselling diet book in history). Waterfront Media is funded in part by Rho Capital, Time Warner Investments, NeoCarta Ventures, BEV Capital, and Village Ventures.

About HealthPricer

HealthPricer Interactive Limited (HPC) is a leader in vertical product search for consumer health and beauty products. The company has created the search industry’s first normalized health Consumer Packaged Goods (CPG) database. This database forms the underlying foundation for its award winning vertical product search and comparison shopping site: and (5) partner MarketPlaces.

Working with trusted online health merchants, HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. Subsequently, the HealthPricer comparison shopping site(s) are the most convenient way for consumers to search for and perform side-by-side comparisons of health and beauty products based on price, brand and other health-related attributes.